Emile Vidal Carr

26 Telegraph Building
The Atrium
Royal Borough Of Greenwich SE18 5NR

Services

Consultation

15 mins·£50

Fashion Start-Up Workshop - Session 1

2 hrs··£420

Session 1:
Trademark
Brand values
Unique Selling Point
Emotional Selling Point
Functional purpose
Brand adjacencies
Pricing structure
Cash Flow
Fabric & trim suppliers
Manufacturing process
Trend Reports
Size Guide
Trade Selling
Garment labels & Care labels
Material Swatches
Line Sheets
Focus groups
Pre-Order
Marketing Mix
Range Planning Pyramid
Photography & Stylists Editorial & E-Commerce
How to contact buyers
Plus more ………………….

Fashion Start-Up - Session 1 & 2 Workshop

4 hrs··£780

Below is the content of topics covered in a 4 hour session (split into 2 x 2 hour sessions).
Session 1:
Trademark
Brand values
Unique Selling Point
Emotional Selling Point
Functional purpose
Brand adjacencies
Pricing structure
Cash Flow
Fabric & trim suppliers
Manufacturing process
Trend Reports
Size Guide
Trade Selling
Garment labels & Care labels
Material Swatches
Line Sheets
Focus groups
Pre-Order
Marketing Mix
Range Planning Pyramid
Photography & Stylists Editorial & E-Commerce
How to contact buyers
Plus more ………………….

Session 2
Aims & Objectives
PESTLE Analysis
SWOT
Competitor analysis
Year 1 Strategy Planning
Contact List
Non Disclosure Agreements
Order Fulfilment
Direct To Consumer vs Retail
Exit Strategy